• Pure eCommerce launched their new Web site, calling themselves “the first and only company to specialize in complete turn-key e-commerce solutions.”

The company was founded two years ago by “mompreneur” Jennifer Gault-Varner, who helps people with a business idea create online ventures. Services, which cater to women, include securing domain names, creating Web sites and managing inventory.

“I’ve spoken with lots of stay-at-home moms whose husbands have recently been laid off,” Gault-Varner said. “They want to know how they can help contribute to the family’s income.”

Gault-Varner launched her own online maternity store and sold that company to start Pure eCommerce. For more, visit pureecommerce.com.

• The Cycle Surgeon, a mobile bicycle repair and fitting service, is open for business.

The owner, Matt Lodder, comes from a long stint as head mechanic at the former Spin Cycle, which closed its doors earlier this year.

“When The Spin Cycle closed down, I saw the need and opportunity to open a different type of bicycle store,” said Lodder.

In addition to traditional services, Lodder will offer drop-off and pick-up options, as well as “house call” repairs by appointment.

Lodder has been working in the bicycle industry since 1994, is a graduate of Barnett’s Bicycle Institute and is a certified bicycle fit technician. To contact him, call 819-1060, e-mail CaryCycleSurgeon@gmail.com or visit carycyclesurgeon.com.

Events

• The Better Business Bureau will host a free “Secure Your ID Day” on Saturday, April 18, at Raleigh’s Ridgewood Shopping Center from 8:30 a.m to 1 p.m.

Free, on-site document shredding will be offered to participants, who can bring up to three boxes or bags each.

BBB and other partner organizations will also be on hand to give tips on how to further protect your identity. For more, visit bbb.org.