On Business: Homecrafted

Homecrafted in Apex caters to at-home brewers

CorrespondentJune 16, 2014 

Kristen and Adam Reinhard, owners of Homecrafted, turned a beer hobby into a business.

CINDY SCHAEFER

  • About Homecrafted

    Location: 849 Perry Road, Apex

    Contact: 919-372-8082, support@homecraftednc.com

    Online: www.homecraftednc.com

    Hours: 11 a.m. to 6 p.m. Monday and Tuesday; noon to 7 p.m. Thursday and Friday; 10 a.m. to 7 p.m. Saturday; noon to 5 p.m. Sunday

— Adam Reinhard first began brewing his own beer in 2003. Ever conscious of keeping things economically and environmentally friendly, he liked the idea of home brewing. But he eventually tired of the 45-minute drive from his home in Holly Springs to the nearest supply store.

Last month, Reinhard and his wife, Kristen, opened Homecrafted, a small shop in Apex stocked with all the essentials for both the casual and serious home brewer.

“We are trying to keep it simple,” Reinhard said. “We don’t have every doodad there is. Everything here is what you need. It’s easy to overcomplicate things.”

Homecrafted also offers supplies for small-scale gardening.

“Mostly educational stuff,” Reinhard said. “Things you can put on a kitchen counter to show kids where food comes from.”

Reinhard envisions guiding customers on how to grow their own food and brew their own beer or ciders and then teaching them how to put it together for a date night.

Sprinkled among the supplies are hand-crafted items for sale, some made by Kristen from repurposed materials.

“Adam doesn’t throw anything away,” she said.

An old door from their home has been turned into a showcase for photographs.

The business was a natural progression for Reinhard.

“I have a lot of different hobbies,” he said. “I was working so I could do my hobbies. I had the opportunity to do this and I had the will, so I took the plunge.”

“He has always been business oriented,” Kristen said of her husband. “He has an economics background, but he’s a jack of all trades. He’s a master of all fun.

“We used to have cooking dates,” she said. “I was not a beer drinker, and he told me he couldn’t date a girl who wasn’t a beer drinker. He would try things that are different to find one I would like.”

His work paid off, and the couple became regulars on beer tours and at beer festivals.

“More and more women are getting into home brewing,” Kristen said. “It’s not a traditional female hobby, but a lot of women who enjoy cooking find it’s a natural fit.”

Adam Reinhard said home brewing is something anyone can do. The whole process takes two weeks from start to finish, he said.

“Our main target is to help the new guy get started,” he explained. “I have found the customer service in supply stores can be intimidating.”

He said he wants the customer to have a different experience at Homecrafted, which stocks all-in-one kits for the first-timer.

“That’s the best way to go at first,” Reinhard said. “It has all the supplies and directions.”

As the customer becomes more comfortable brewing, loose grains are available for experimenting with unique recipes.

“It’s the nuances that make beer different,” Reinhard said.

Do you know of a business in Apex, Cary, Fuquay-Varina, Holly Springs or Morrisville that you’d like to see featured? Email carynews@newsobserver.com.

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