CARY — Shoppers scrambling for a unique gift have a few days left to find what they’re looking for at Holly Daze Shoppe, a pop-up store sponsored by the town of Cary.
Located on Chatham Street in the heart of downtown, the storefront has showcased 45 artists over a three-week period. Holly Daze’s last day is Saturday.
Pop-up stores have become a popular trend, often centered around holidays.
Holly Daze occupies a building owned by the town of Cary that this year was used as a work site during the renovation of The Cary theater.
This is the second appearance of Holly Daze. Last year, it was a matter of getting the word out.
“By the third week, it was busy and we ended on a high note,” said Sarah Hagan, downtown program specialist for Cary. “This year we had a good crowd the first week. There has been a steady stream of shoppers. All the artists have been very happy.”
Artists are selected by application and pay $25 to occupy a six-foot-by-six-foot space for one week. The town provides tables, or vendors may bring their own.
Each week the store has a new slate of local artisans selling handcrafted goods. The rotating schedule accommodates about 15 artists at a time.
Wares include jewelry, candles, fiber art, photography and more.
“Everything is handmade,” Hagan said. “All of the artists are from Wake County, with most coming from the Cary and Raleigh area.”
The setup is part of the ongoing effort to revitalize the downtown area.
“We want to bring people downtown, encourage them to have lunch and go shopping,” Hagan said. “There are more events going on. If we can draw them in, they can see what’s here.”