Growth foreseen in analytics, like SAS

dranii@newsobserver.comJuly 11, 2013 

Good news for SAS and IBM: The worldwide market for business analytics software is projected to grow at a strong compound annual rate of 9.7 percent through 2017.

That new forecast from market research firm IDC foresees a faster rate of growth over the next few years than in 2012, when the business analytics software market rose 8.7 percent to $34.9 billion. The 2012 results were a disappointment compared to the 15 percent growth registered in 2011.

IBM and Cary-based SAS, two of the Triangle’s largest private employers, ranked No. 3 and No. 5 in the IDC rankings of the top business analytics software companies.

IBM posted a 13.2 percent market share last year, down from 13.9 percent in 2011. SAS’s market share slipped ever so slightly, from 7 percent in 2011 to 6.9 percent last year.

Oracle remained No. 1 overall with an 18.6 percent market share in 2012, down from 19.1 percent in 2011. The top six players racked up 64 percent of the worldwide revenue for business analytics software.

In the advanced analytics segment, SAS ranked No. 1 with a 36.2 percent share, up from 35.3 percent a year earlier and more than twice that of No. 2 IBM. IBM’s 16.9 percent market share was unchanged from a year ago.

In the business intelligence tools category, IBM ranked second, and SAS came in third. IBM’s market share was 14 percent, down from 14.6 percent in 2011. SAS’s market share was 10.3 percent versus 10.4 percent in 2011.

Privately held SAS, which generated $2.87 billion in revenue last year, has 5,133 employees in Cary and 13,651 worldwide. Technology giant IBM has thousands of workers at its Research Triangle Park campus but doesn’t specify how many.

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